Kool ad january horoscope

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Kool A.D. Forecasts Your January Horoscopes

Kool-Aid is unveiling a new look for its big red mascot Monday, as the powdered drink brand looks to refresh its image and tout a new liquid mix. In past ads, the character was played by an actor in foam costume and had little to say or do besides crashing through a wall with a big, smiley face.

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  • 'I've got watermelon pants' - Kool-Aid mascot gets new look as Kraft pushes new liquid mix.
  • The campaign comes as Kool-Aid plays up its liquid mix, which debuted in January and recently reached national distribution. The new mix reflects a push by Kraft Foods to adjust to changing tastes and replicate the success of its liquid flavor enhancer called MiO. MiO, which people squirt into water for flavor, has already spawned copycats including Coca-Cola Co. Executives say people like them because the small bottles are easier to carry around than powder mixes and let people add as much or as little flavor as they like. The Kool-Aid Man, meanwhile, made his first appearance in and has taken on various looks through the years.

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    Kraft says his last big makeover was in Horoscopes can attract their fair share of side-eye from non-believers. Since most horoscopes are based solely on your sun sign, they focus exclusively on the position of the sun at the time of your birth, while a full birth chart reading examines the positioning of the sun, moon, houses, planets, and more.

    They see our columns as a bastardization of the craft and contributing to the uncredible reputation astrology has in the mainstream. The naysayers may be missing the point, though. Why bother with generalities, then?

    Because horoscopes are fun, accessible, and most important, popular. People use horoscopes for self-examination, or for contextualizing the real world. In my eyes, the ambiguity of horoscopes — often cited as a reason to not take them seriously — is the very thing that makes them appealing. These columns come with no disclaimer, but one gets the sense they have little to do with your sun sign, if at all.